Annotated Bibliography On The Security Of The Age Of...

1. Introduction Security in the age of internet has become a tremendously important issue to provide comfort not only for paranoid people but for many others who are naà ¯ve to believe that protection in digital era is essential to communication between millions of people that increasingly used as a tool for commerce. There are many aspects to security and applications, from secure commerce and payment to private communications and protecting passwords. Cryptography, is the practice and study in securing communication between parties in the presence of potential adversaries (Yousuf, N.D.). This report focuses on modern methods of cryptography its operation, strengths and weaknesses, its application techniques in computing and some other aspects where cryptography deemed essential as discussed in this report. Moreover, it is important to note that while cryptography is necessary for secure communications, this report is not by itself sufficient. The reader is advice then, that the topics covered in this paper only describe the first of the many steps necessary for better security in a number of situations. Cryptography The practice and study in securing communication between parties in presence of potential adversaries. A cryptographic algorithm or cipher is a mathematical function used in a plaintext in the encryption and decryption process. A cryptographic algorithm works in combination with a key (number, word, or phrase) to encrypt the plaintext. The same plaintext alsoShow MoreRelatedAnnotated Bibliography On The Security Of The Age Of Internet Essay3689 Words   |  15 PagesIntroduction Security in the age of internet has become a tremendously important issue to provide comfort not only for paranoid people but for many others who are naà ¯ve to believe that protection in digital era is essential to communication between millions of people that increasingly used as a tool for commerce. There are many aspects to security and applications, from secure commerce and payment to private communications and protecting passwords. Cryptography, is the practice and study in securingRead MoreUses and Abuses of Biochip Technology1704 Words   |  7 Pagesthe speed of access to information, which we have at our disposal. Through the advances of technology, the venues in which we have to communicate are almost unlimited. All ranges and ages of individuals can be found using cell phones, ATMs, computers and TVs. We have grown to rely on the microwave, the Internet, E-Z Pass, just as we did the automobile. Satellite images, Global Positioning Systems, wireless networks, and i-pods are just some of the features in our society, today. More sophisticatedRead MoreBig Data Is An Emerging Term1674 Words   |  7 Pages(Moorthy, et. al., 2015). The deï ¬ nition of big data is a matter of debate, however, a typical reference is to the collection, management, and analysis of massive amounts of data (McNeely Hahm, 2014).According to George et. al. (2014), big data include Internet clicks, mobile transactions, user-generated content, and social media and content from sensor networks or business transactions, such as sales queries and purchase transactions. These procedures are significant to our life and society. Due to high-volume(hugeRead MoreCo-Sleeping1392 Words   |  6 Pagesstabilize the child’s physiology. Annotated Bibliography: Source #1 Goldberg, W. A., amp; Keller, M. A. (2007). Co-sleeping during infancy and early childhood: key findings and future directions. Infant amp; Child Development, 16(4), 457-469. doi:10.1002/icd.522 This article describes the benefits of co-sleeping by pointing out that night waking’s declined in frequency and duration. It also points out that most children who co-sleep do not need a security object to go to sleep. AnotherRead More Networking Report Essay6037 Words   |  25 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;THE INTERNET 17.nbsp;nbsp;nbsp;nbsp;nbsp;NETWORK SECURITY 18.nbsp;nbsp;nbsp;nbsp;nbsp;WORKSTATION HARDWARE 19.nbsp;nbsp;nbsp;nbsp;nbsp;BUS TOPOLOGY 20.nbsp;nbsp;nbsp;nbsp;nbsp;STAR TOPOLOGY 21.nbsp;nbsp;nbsp;nbsp;nbsp;RING TOPOLOGY 22.nbsp;nbsp;nbsp;nbsp;nbsp;TREE TOPOLOGY 23.nbsp;nbsp;nbsp;nbsp;nbsp;FIREWALLS 24.nbsp;nbsp;nbsp;nbsp;nbsp;DIGITAL SUBSCRIBER LINE (DSL) 25.nbsp;nbsp;nbsp;nbsp;nbsp;ACCOUNT SECURITY 26.nbsp;nbsp;nbsp;nbsp;nbsp;CONCLUSIONRead MoreHow Did Ww2 Affect American Society?2554 Words   |  11 Pagesimportance of war effort. A fictional character, ‘Rosie the Riveter’, was created and was seen to be the symbol of feminism and economic power. Overall, she represented woman working in factories during World War II. Depending on multiple factors such as age and class etc. women responded to the call to work in a number of ways. Lower class women were traditionally used to the working environment and moved up to higher paid factory jobs. Those with younger children were encouraged to stay at home althoughRead MoreEssay Elemica7043 Words   |  29 Pagesunderstand the behaviors of its clients. Due to the changes in the facilitating infrastructure (outsourcing and cloud computing) and additional services such as mobile computing, Elemica will also need to take precautions against new business and security risks associated with EC and B2B. A detailed project plan, implementation plan and financial plan are required to outline the mission. If all the aforementioned factors in this report taken into consideration, the endeavor into new areas willRead MoreIs Technology Really Making Life Easier?5158 Words   |  21 Pagestook the stance that advancement in technology has led to major sociological issues that are currently being felt and will be felt for generations to come. I highlighted the creation of such devices and services such as cell phones, computers, the internet, and social media. My research has only shown more support to what I had believed prior to starting this process. My conclusion based off the information to follow is that technology may have made our lives more convenient, however it has not madeRead MoreWe the People- Examination of the Relationship between the Government and Governed 1996 Words   |  8 Pagesâ€Å"inalienable† rights that were never considered sacrificial before. Intrusion on these rights is changing perception of our law officials overall. These intrusions are associated with criteria presented in the Patriot Act, the actions of the National Security Agency (NSA), and our law enforcement’s ability to lawfully search and seizure through the Supreme Court’s ruling in pivotal court cases like Terry v. Ohio (392 U.S. 1) (Samaha, 2006). With the combination of many other controversies like the gunsRead MoreBanking Industry Financial Analysis Ppt8348 Words   |  34 PagesContribution To The Industry 54 * Contribution To The Society 55 Research Methodology 56-59 Limitations 59 Data Presentation 60-71 Findings and Suggestions 72 Conclusion 73 Bibliography 74 Annexure (Questionnaire) 75-78 DECLARATION I Ankita Srivastava the student of Dayanand Academy of Management Studies, Kanpur studying in MBA hereby declare that the work done by me in project titled â€Å"AN ANALYSIS ON

Why Marijuana Should Be Legalised Essay - 823 Words

Why Marijuana Should Be Legalised There is no denying that the drug problem in our country today has reached epidemic proportions. The problem has gotten so out of hand that many options are being considered to control and/or solve it. Ending the drug war may not seem to be the best answer at first, but the so-called war on drugs has actually accomplished very little. Different options need to be considered. Legalization is an option that hasnt gotten much of a chance, but should be given one. It is my position that marijuana should be legalized. Although many people feel that the legalization of marijuana would result in an increase in the amount of crime and drug abuse, I contend that†¦show more content†¦The legalization of marijuana would be a boom to the economy. During prohibition, alcohol was still sold and used, but people were doing it illegally. The 21st amendment repealed prohibition, and alcohol taxes were increased. The same thing should happen with pot. Marijuana could be heavily taxed to increase our countrys revenue. Moreover, major companies operating under strict government regulations would legally produce marijuana, resulting in a higher quality product free of poisons and other adulterants. Making marijuana legal would greatly reduce the vast amount of money spent on drug law enforcement every year. Drug dealers and users seem to constantly be one step ahead of the authorities, anyway. If one drug lord is caught, for instance, another one turns up somewhere else to take his place. We cannot win. For example: In 1990, well over 10 billion dollars was spent on drug enforcement alone. Drugs accounted for more than 40 percent of all felony indictments in our nations courts in 1992. This figure is quadruple what it was in 1985. Forty percent of the people in federal prison are drug law violators. One can only imagine what this figure would be like today. Too much money is wasted on a cause that there seems to be no end to.† In 1989, a Republican county executive of Mercer County, NJ estimated that it wouldShow MoreRelatedThe Legalization Of Medicinal Marijuana1382 Words   |  6 Pagesmedicinal marijuana is a very controversial topic within Australia. Recently, Victoria took the first steps to legalise medicinal marijuana, referenced in Victorian Government s Access to Medicinal Cannabis Bill 2015 (12th April 2016) and passed by the Victorian Parliament. This is the beginning of â€Å"the process of enabling patients to access medicinal cannabis.† In spite of this forward move, the debate still rages. There are valid and significant stances about whether marijuana should be legalisedRead More Argument for the Legalization of Marijuana Essays1018 Words   |  5 Pages Argument for the Legalization of Marijuana Is cannabis a danger to the public? – I think not. Should cannabis be legalised? I think so. If you agree with me then read this article. If you don’t, then read it anyway. It might teach you a thing, or two, about reality. Cannabis, weed, grass, hemp, shit, ganga, bhang, marijuana; they are all the same: completely harmless, and completely misunderstood. 260 million people worldwide use it for its potential advantages. Those who don’t useRead Moreliterature review- should marijuana be legalised?1457 Words   |  6 Pagesï » ¿Literature review The legalisation of marijuana has long been a debated subject, and not only in Australia But all around the world. People’s views in this area vary greatly, with many reasonable arguments for and against the issue. In this report, past studies and literature will be reviewed providing an understanding into the possible consequences of legalising marijuana as well as the views and debates regarded to the issue. The organisation, Gallup has been examining America’s attitudeRead MoreMarijuana, dope, weed, kush, blunt, bud, dank, pot, green, grass, the list goes on. Yet what is900 Words   |  4 PagesMarijuana, dope, weed, kush, blunt, bud, dank, pot, green, grass, the list goes on. Yet what is marijuana. For years it has been seen as harmful, addicting, life destroying, and carries connotations of illegality and destruction towards society, yet there are no real facts that it is harmful. Im not implying that we should all get high all day, but that it should be controlled and monitored. To truly understand the topic, we must first understand the logistics of marijuana itself. PharmaceuticallyRead MoreShould Marijuana Be Legalized?1219 Words   |  5 PagesShould Marijuana be legalized in the UK? Marijuana can be viewed in two ways: an addictive illegal high or a medical treatment drug. Marijuana first and foremost is an illegal drug, and can land you up to 7 years in prison just for possession or up to 14 years in prison for the supplying and production of the drug. However, marijuana is not all bad. It can be used for medical purposes (shown in certain states of the USA). Many people are unaware of this, so this leads us to the question: Marijuana;Read MoreMarijuan An Addictive Illegal High Or A Medical Treatment1212 Words   |  5 PagesMarijuana can be viewed in two ways: an addictive illegal high or a medical treatment drug. Marijuana first and foremost is an illegal drug, and can land you up to 7 years in prison just for possession or up to 14 years in prison for the supplying and production of the drug. However, marijuana is not all bad. It can be used for medical purposes (shown in certain states of the USA). Many people are unaware of this, so this leads us to the q uestion: Marijuana; legislation or a continued ban? MarijuanaRead MoreShould Cannabis Be Legalised in the Uk?1141 Words   |  5 Pagesâ€Å"Cannabis should be legalised.† To a large extent I agree with this statement; cannabis should be legalised. I do feel, that legalizing cannabis would help resolve many of our country’s problems and difficulties, for example street-crime or burglary indirectly related to drugs. However I also feel that it could cause other types of problems if people don’t understand the effects of it. To many people, they see cannabis as a dangerous and damaging drug, however the effects of cannabis are sometimesRead MoreShould Cannabis Be Legalised ? Essay2087 Words   |  9 PagesShould Cannabis be legalised? Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 2 Effects†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Page 2 Cannabis Origin†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Page 3 TCH†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....†¦Ã¢â‚¬ ¦Page 4 What the Law Says About Cannabis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 4 Is Cannabis Harmless?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....Page 5 Forms Of Cannabis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 5 Arguments for and against legalisation of the drug†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 6 Quotes For and Against.............................................Read MoreShould Marijuana Be Legalized?1727 Words   |  7 PagesThe consumption of marijuana has long been outlawed around the world. A taboo in most countries, cannabis is now considered a dangerous drug that can lead to disastrous side effects on the human body. This misconception has led to prohibition on marijuana, thus penalizing its consumption and further spreading the misconceptions around the drug. The controversy here lies in the fact that most negative effects attributed to marijuana are sourced from misconceptions, which are in turn hurting the prospectRead MoreEffects Of The Criminalization Of Alcohol On America During The 1920s1555 Words   |  7 Pagesalcohol is legal, cannabis should be also. To do so I will compare the effects both substances have on the health of their users. I will then examine how much scientific evidence has been used when criminalizing marijuana and whether that evidence is st ill applicable today. Finally, I will analyze the effects of the criminalization of alcohol in America during the 1920s. I will use this case to show that the misguided prohibition of alcohol is comparable to the current marijuana laws. Though the situation

Comparison of Essays by James Baldwin and Eric Foner Free Essays

The Identity American English What makes you an individual and an American? The idea of what qualifies a person as an American is very vague. Eric Foner, in his article â€Å"Who is an American? † describes the idea of what qualifies a person as an American has changed over the years. There once was a time where the only people who were American citizen were white males that later became that all people living in the United States had the qualification of becoming a citizen. We will write a custom essay sample on Comparison of Essays by James Baldwin and Eric Foner or any similar topic only for you Order Now There are several factors, including both underlying and overt, that affect idea who qualifies as a citizen. Overt factors such as if you are here legally or if you have your citizenship certificate to more underlying factors like what you look like or if you can speak English. James Baldwin in his essay â€Å"If Black English Isn’t a Language, Then Tell Me, What Is† explains how the English he and his people speak is what qualifies them as individuals. Going on to say that, with out the language that they used to communicate with each other their survival would not have been possible. Both Eric Foner and James Baldwin talk about individuality and identity in their articles and arguing that the identity of a person is what gives the person their freedom and liberty. Eric Foner states: Americans’ debates about the bases of our national identity reflect a larger contradiction in the Western traditions itself. For if the West, as we are frequently reminded, created the idea of ‘liberty’ as a universal human right, [West] also invented the concept of ‘race’ and ascribed to it predictive powers about human behavior (Foner 141). Foner implies America, as a whole, is a diverse country; the thought of each of all American belonging to a single, included group, is somewhat illogical. All American have different need and wants, different goals and ambitions, and can’t all enjoy the same â€Å"liberty† because of their â€Å"race†. Baldwin agrees with that saying, â€Å"The brutal truth is that the bulk of the white people in America never had any interest in educating black people, except as this could serve white purposes. Baldwin 3)† Baldwin gives a specific example of how a race oppressed another race and how the race alone was a factor of why there wasn’t equality in the freedom received by the people. The identity that Baldwin shows here is of a young black child who has lived to tough times in life. The only way he will be able to obtain the same freedom as a white child is through the education, that the black child can only receive from white adults, who only want to us e the black child for their own benefit. Even with the freedom the child was promised through the education he would still be a slave to someone or something else. Foner and Baldwin also agree on the fact that African American always excluded from the citizens of the eras. Foner stating, â€Å"Slavery helped to shape the identity, the sense of self, of all Americans, giving nationhood†¦ a powerful exclusionary dimension† (Foner 142). Slaves never had the same treatments as the owners. They were always the left out party who didn’t get the same â€Å"liberty, equality, and democracy† which are the main ideologies that a person needs to be an American (142). If all you need to be an American and enjoy the same liberty and freedom as all other people was to believe in liberty, equality, and democracy â€Å"†¦slavery could never have lasted as long as it did† (Baldwin 2). The fact that slavery lasted as long as it did show that the freedom one person get is not the same amount as someone else. Foner and Baldwin do not specifically talk about the rights of people and how unfairly they are shared in their article, but both do have an underlying implication of the rights of people. Baldwin, for the majority of his article, talks about the way language is spoken by the Blacks and then in the end states that an uneducated country with so many impurities cannot teach anything to its people. Foner, unlike Baldwin, talks about identity and correlates it with the idea of freedom and equality. In his conclusion stating the just like our identities are changing our belief of freedom and equality will always change. For Baldwin language had the connotation of freedom and equality while Foner used identity to connote the same thing. Both articles were written in the late 1900s, and the political and social struggle mentioned in both the articles still exists; the changed asked by both authors still needs to be implanted. Baldwin, James. â€Å"If Black English Isn’t a Language, Then Tell Me, What Is? † Readings for Analytical Writing. Third ed. Boston: Bedford/St. Martin’s, 2011. Foner, Eric. â€Å"Who Is an American? † Readings for Analytical Writing. Third ed. Boston: Bedford/St. Martin’s, 2011. How to cite Comparison of Essays by James Baldwin and Eric Foner, Essay examples

Al Ain Dairy in United Arab Emirates Samples †MyAssignmenthelp.com

Question: Discuss about the Al Ain Dairy in United Arab Emirates. Answer: Introduction Al Ain Dairy is the largest dairy in United Arab Emirates (UAE). It was established in 1981. The dairy is the first to launch camel milk ice cream. Milk powder products are also available by the diary in market. The camelait premium ice cream and camelait milk powder were launched in 2015 and are available in stores across UAE. Fresh, flavoured camel milk and camel milk laban are already sold by Al Ain under a brand named Camelait in UAE. The main market for dairy is White Gulf Cooperation Council (WGCC) for marketing camel milk products. The demand for camel milk is increasing due to low in fat, high in calcium and rich source of protein. It is the mission of company to make available local products to customers around the globe. The dairy uses spray drying technology and it is the only company in UAE to use this technology in manufacturing (Wilson, 2017). Spray drying used to produce dry powder from liquid. In this technology liquid is dried with hot gas. In this report porters fiv e forces is prepared and applied in Al Ain. Porters five forces The dairy industry in UAE is unique and profitable. The industry is continuously expected to grow and experience growth in future. With the increasing health awareness and standard of living, the demand for healthy food is continuously rising. The dairy products have been segmented into milk, laban, yogurt, curd and ice cream. Porters five force analysis is an important tool for marketing. It helps to identify and measure Al Ains strength and position in the particular business atmosphere (Taleb, 2015). Such framework provides better understanding of Al Ain to its management. The Porters five force analysis is mainly concerned with five important components and face issues and impending changes in environment. Power of buyers The buyers like to collect information before delivery of products. There is a communication network in Al Ain which helps to communicate with customers. The dairy prefers fixed pricing method to avoid any chance of bargaining from customers. The bargaining power of customers is low in case of Al Ain dairy farm. The customers do not have many choices due to the monopoly in market. The demand of products is increasing frequently. The purchases also cannot be postponed. The bargaining power of customers has always been important factor in the performance of company. There is less chance of switching due to high brand image through differentiation and uniqueness of products. The buyers do not have bargaining power. The power of buyers is high when they buy large volume of products and are sensitive to lower prices. It is important for the company understand power of customer and their needs so that company can make efforts to satisfy them (Berry, 2016). Power of suppliers Al Ain is known for strong relations with suppliers. The supplier power of Al Ain is high because Al Ain uses same products from same suppliers. For instance, the dairy provides the same camelait ice cream everywhere. The service provided by suppliers is quite satisfactory. The dairy do not import milk or substitutes from foreign countries. It gives benefit as discount can be given by domestic suppliers. Good quality of milk and ice cream and delivery on time helps dairy in winning trust of customers (Hill, Jones Schilling, 2014). The suppliers do not do business with just one company; they supply products to other firms too. There can be some important customer to suppliers in comparison to less important companies. The suppliers always have less bargaining power to them. Al Ain focuses on strong relations with suppliers to make quality stronger. It also provides guidance to suppliers to work more competently to decrease terminated expenses. Threat of substitute products The threat of substitute products is medium because products of most diaries are unique and there is not much competition. There is threat of substitute products because a person can get what is wanted by them in an easier way. If Al Ain produces fresh milk and it does not last long and costs more and the other company producing milk which is cheaper and can be consumed for more days, then people will like to buy milk of other company. It is because Al Ains milk would not last long. If Al Ain produces powder milk at lower prices than customers would go for powder milk. Substitute of products can change opinion of customers and it can be threat for the market share of firm (Nagy, 2016). Al Ain is the first dairy to produce camel milk ice cream and the company is continued to bring innovative products to the market. The camel milk is pasteurized to produce ice cream and makes available in six generous flavors such as saffron, cardamom, date, chocolate, lite raspberry vanilla and chocolate. The uniqueness of Al Ains ice cream is that it uses 100% fresh camel milk (Abusheliabi, et. al. 2017). It does not add neutralizers, preservatives and other substances. This uniqueness of dairy has less risk of substitute products. Threat of new entrants The threat of new entrants for Al Ain dairy is low as it is already established. There are various kinds of dairies already in the industry of UAE. There is threat to enter at this point because it can cause conflict for the new entrants because the customers are loyal for Al Ain dairy and there will be no economy of scale for new entrants. There will be low distribution channels and high existing power and government regulations. Al Ain is an established and strong brand and it is difficult to enter in market because the new entrants face price competition and takes enough time to establish in the dairy industry (Frsard Valta, 2016). It is always threat for the company when there are limited resources in industry. It results in monopolies and becomes difficult for new entrants to enter into industry. Although Al Ain has established a strong brand image in the market but there are lot of companies who are already in the industry and achieved a place even though they could not cross Al Ain in terms of market share. There are number of companies attempt to enter market and endeavour for market share but very few can survive (Greenspan, 2015). Intensity of rivalry There is competitive market structure of dairies so there are high rivalry and many competitors like Marmum Dairy Farm, Gulf and Safa Dairies and more. Al Ain is pioneer in the dairy industry of UAE and has made substantial development in dairy production technology. It includes high speed packing machines and bacteria testing equipment. The dairy is beyond competition in the market, it exports to international market. It also aims to make country self-sufficient regarding dairy products. Al Ain has competitive advantage that the company is in the dairy industry for longer time then its competitors. The market of UAE is very competitive but still there is room for growth. The diary can dominate market by introducing its brand in other GCC countries in near future (Raziq, 2015). It was the first diary which was established in UAE and currently it comprises 36% market share. Its specification of providing 40 high quality milk, juices and milk products keeps the company away from its competitors. It assures the quality and safety standards. The company has competitive advantage as the demand for nutritious products is continuously rising in European and North America markets (Dobbs, 2014). References Abusheliabi, A., Al?Rumaithi, H. O., Olaimat, A. N., Al?Nabulsi, A. A., Osaili, T., Shaker, R., Ayyash, M. M. (2017). Inhibitory effect of camel milk on Cronobacter sakazakii.Journal of Food Safety,37(4). Berry, D. M. (2016). 0916 Get in the driver's seat: Marketing milk and dairy products to today's and tomorrow's consumers.Journal of Animal Science,94(suppl_5), 441-442. Dobbs, M. (2014). Guidelines for applying Porter's five forces framework: a set of industry analysis templates.Competitiveness Review,24(1), 32-45. Frsard, L., Valta, P. (2016). How does corporate investment respond to increased entry threat?.The Review of Corporate Finance Studies,5(1), 1-35. Greenspan, R. (2015). Walmart: Five forces analysis (Porters model).Panamore Institute. Hill, C. W., Jones, G. R., Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning. Nagy, P. (2016). 0918 Camel milk from commodity to added value product. The science behind the development of the camel dairy industry.Journal of Animal Science,94(suppl_5), 442-442. Raziq, A. (2015). Opportunities and contests of modern camel dairying.Journal of Camelid Science,8, 33-36. Taleb, A. (2015, September). A Framework for Knowledge Sharing, Firm Innovation Capability and Competitive Advantage in the UAE. InEuropean Conference onKnowledge Management (p. 879). Academic Conferences International Limited. Wilson, R. T. (2017). Traditional milk processing and value?added dairy products in selected Arab countries.International Journal of Dairy Technology.